Let’s call multitasking what it is – management’s catchphrase for asking associates to accomplish more than might be possible. Multitasking is a myth and we’ve known it for years. High quality work demands high quality focus – it has been proven in multiple studies.

Sure, it is possible (and necessary) to manage multiple projects concurrently but each project/task needs dedicated, uninterrupted time. Treat tasks as appointments and carve out space in your calendar – (yes, record it in your calendar just like a medical appointment). Generously estimate the time to complete (add 20% more to accommodate unplanned interruptions).

Focus also requires that you turn off your phones, computers, and tablets. When was the last time you received a text that needed an immediate reply? Someone might have wanted an immediate reply but how does that help you focus? Try it and notice how your work quality improves.